Preaching + Advertising? (A Guest Post)

“Both preaching and advertising struggle to get a message across in a world cluttered with noise that makes it hard for anyone with ears to hear. Because of this common struggle, the two communicative disciplines share a lot of the same concerns and methods. This means that a lot of what I learned was less of a radical re-thinking of preaching and more a confirmation of some standard elements of homiletical methodology to which advertising methodology offered some new nuance.”